A Fresh Start, A Bold Future – Unveiling Welch Materials' Brand New Logo
As we embark on a new chapter in our company's journey, we are proud to unveil the all-new logo for Welch Materials, Inc.! This refreshed identity reflects our deep commitment to innovation and growth, as well as our desire to better serve the future of chromatography.
Meaning of New Logo
The new logo is based on a circular design, symbolizing completeness and perfection.
Three ascending star trails represent Welch Materials' dynamic and prosperous growth.
The three stars at the end of trails, which represent the concept of “everything”*, reflect our extensive and diverse product lines.
Encircling the logo, the stars and trails highlight our global perspective and expanding international influence. The shape of the trails also subtly echoes the letter “W”, representing the first letter of “Welch”.
The primary color of the logo is “Global Blue”, which signifies our stable expertise and trusted customer service for global customers.
* This concept originates from the phrase "One gives birth to two, two gives birth to three, and three gives birth to all things." found in the ancient Chinese text Tao Te Ching by Laozi. It reflects a Taoist understanding of the progression and interconnectedness of existence, beginning with unity (the Tao), transitioning to duality (yin and yang), and culminating in the multiplicity of all things in the universe.
Our Vision, Our Spirit
Represented in our new logo, we are spirited to thrive on innovation with vitality, constantly pushing the boundaries of what's possible in chromatography; stride forward endlessly to connect the globe, bridging laboratories, researchers, and industries worldwide. Just as the sun and moon nurture all life on Earth in a perfect harmony, Welch Materials continues to contribute in every corner of human health.
"Welch": Our Name, Our Values
Each letter in “Welch” carries deeper meaning, encapsulating values we embrace and integrate into everything we do:
We: Together, we unite as a team.
World: Aiming for a global reach, designing an ambitious vision.
Wonderfulness: Striving for excellence, solidarizing a wonderful future.
Warmth: Delivering warm, thoughtful service.
Energy: Embracing challenges with boundless energy.
Leader: Leading the way in industry innovation.
Creativity: Fueling development with creativity.
Hope: Fostering a better life and a hopeful future.
A New Chapter of Excellence
At Welch Materials, we stand at the threshold of a new era, committed to constant innovation, technological development, product optimization, and improved service systems. This refreshed identity is more than just a visual change – it represents our relentless pursuit of progress, better service, and a brighter future for our clients and partners.
With these efforts, Welch is poised to become a world-class brand in chromatography, driving industry advancements and meeting the evolving needs of our customers. Together, let’s create a brighter, healthier future!